Syndesi helps growing companies find where AI is worth using, connect it to existing systems, and measure improvement.
More capacity for the work that matters.
The people behind the work
Syndesi is a hands-on studio. Peter Belanger is the founder, and Angie Belanger is his partner in the business.
Business development is a key focus of our work, alongside improving how a business operates.
We help identify new opportunities, build customer and partner relationships, and put a clear next step behind each conversation. Our experience spans sales, retail operations, customer relationships, and building teams.
We combine that experience with hands-on exploration of AI and software. We look for better ways to do the work and opportunities your business may not have considered. Then we help you decide what is worth building.
Angie’s background spans US retail operations, sales, business development, and helping brands enter the US market.
About SyndesiFor operations and finance leaders at SMB and mid-market companies. A fixed-price first step before deciding what to build.
$750
For $750, we will look at one stuck workflow, write down where the hours go, and give you a report you can use.
A clearer picture of the work, whether you take the next step with us or your own team.
The report is yours. Implementation is scoped separately. Not sure which fits? Tell us about your business.
Where we look
For SMB and mid-market companies feeling the pressure of growth. We follow the work across the business, not just within one department.
Orders copied between systems. Scheduling held up by missing details. One experienced person keeping every handoff moving. We look at delays, rework, and the capacity hidden in the process.
Invoices waiting on documents. Records that do not match. Hours spent assembling reports. We look at information gathering and review, while keeping financial decisions and approvals with your people.
Business development needs more than a contact list. We help identify prospective customers and partners, prepare for conversations, and follow through on proposals and next steps. We look at the work between first interest and a lasting relationship.
A simple question passes through three inboxes. The answer is in another system. We look at how service teams find information, resolve requests, and know when someone needs to step in.
Illustrative workflows
The starting point is the work your team already does. Here are three examples of what we would examine.
TodaySomeone gathers figures from different systems, copies them into a spreadsheet, and tracks down missing updates before a report can go out.
A better workflowGather the agreed data, flag missing entries, and prepare a draft report. Keep interpretation and sign-off with the team.
MeasurePreparation time, corrections, missing information, and reports delivered on time.
TodayAn order is ready, but operations still needs details from sales. Someone copies them into another system and chases a delivery update.
A better workflowAssemble the order information, flag missing details, and route a complete handoff to its owner. Keep delivery commitments and exceptions subject to review.
MeasureHandoff time, missing information, rework, and orders handled per person.
TodayAccounting searches emails for supporting documents, re-enters invoice details, and follows up on records that do not match.
A better workflowGather documents, prepare matching records, and flag differences for review. Your team approves accounting entries and payments.
MeasureProcessing time, corrections, unresolved items, and review hours.
How we work
We start with the problem, not the software. This is how we would approach your workflow, with scope and measures agreed before a build. Use the systems you already have where they fit. Expand only when the economics support it.
Follow the work, people, handoffs, and exceptions. Find where information or responsibility gets lost.
Record time, cost, volume, and missed steps. Agree on the measures before changing the workflow.
Use the right mix of AI, software, process, and people. Test it with the team who will use it.
Compare with the baseline. Include running costs, errors, rework, and human review time.
Extend what earns its place. Revise or stop when the result does not justify the cost.
See the method in our own builds: LocalAnswer.io and steep.news. Each project explains the work and its current status.
Human judgment
Software can gather documents, prepare research, or carry out an agreed action. That does not mean it should approve a payment, make a promise to a customer, or decide an exception on its own.
We agree on what can run, what needs approval, who owns the exceptions, and how to stop the workflow when something is wrong. Your team keeps the decisions that require judgment.
Need a closer look at approvals and oversight?Built and operated by Syndesi
Our own products give us hands-on experience with the work after an idea: structuring information, connecting steps, and putting software into use.
A local search property we built and sold. The publishing workflow shows how structured information and repeatable steps can support a useful customer resource.
See the publishing workflowAn internal product that turns saved LinkedIn posts into a weekly brief and ideas for what to write next. It shows why collecting information is only useful when the next step works.
See the product and workflow
Start with an order handoff, invoice review, or reporting process. We will talk through what happens today and what a useful next step looks like.
