Why We Publish Our Prices
Every firm around us hides its price behind a free consultation. We print ours on every page. Here's why.
$149 for the AI Visibility Assessment. $849 for the full AI Impact Package. It's printed on every page of this site.
That makes us strange in this industry. We recently looked at every firm within 500 miles doing anything close to this work. Exactly one publishes a price. Everyone else says the same four words: book a free consultation.
Here's how the free consultation usually works. You give up an hour. Someone walks you through a deck. Somewhere near the end, the real number finally shows up, and it starts at five figures. The consultation was never free. It cost you an hour, and it existed to soften you up for a price they didn't want you to see in advance.
The one local firm that does publish? $5,000 a month.
Prices get hidden for a reason. A hidden price can flex based on what the salesperson thinks you can pay. A published price can't. When you print the number, you give up the ability to size up the customer, and you take on the obligation to make the number worth it for everyone who pays it.
We're fine with that trade. Here's why.
Your time is the most expensive thing you own. You run a business. An hour in a pitch meeting is an hour off the floor, off the phones, away from customers. Making you spend that hour just to learn a price is disrespectful, and we'd rather lose a deal than start a relationship that way.
A published price filters honestly, in both directions. If $149 isn't in the budget, you know in ten seconds instead of after an hour of somebody's slides. If it is, you show up already past the money conversation, and we spend our time on your business instead of a negotiation.
Fixed means fixed. $149 buys the AI Visibility Assessment: the questions, the evidence, the report, the walkthrough. It doesn't buy a pitch dressed up as a deliverable. When the walkthrough ends, you own the report. Fix things with us, fix them yourself, or hand the list to your web person. The price doesn't change based on what we find, and there's no meter running.
And if you want to talk to us before spending a dollar, there is a free 20-minute intro call. It just isn't a pitch. We ask about your business, tell you exactly what an assessment covers and what it does not, and if it isn't worth your money we say so. Twenty minutes. No deck, no follow-up sequence. A straight answer, not a sales call.
That's the whole philosophy. The price is public because the product can survive being priced.
$149. It's on the page because it belongs there.