The problem. The build. The context.
These projects show our experience building systems and digital businesses. Each includes the problem, the work, and the current status, from completed projects to active builds and developing ventures.
These are our own products and ventures, including work still in development. They are not client workflow case studies. Client workflow results vary by engagement.
LocalAnswer.io
A 14,343-page local search property
A programmatic content business Syndesi built and sold, combining structured local information with a repeatable publishing system.
The problem
Creating useful local information one page at a time makes a large content property expensive to build and maintain.
The work
We built the content and publishing system behind LocalAnswer.io, using structured pages for local questions and AI search.
Where it stands
The site reached 14,343 pages and was sold. The work brought together content architecture, software, and publishing operations.
steep.news
A repeatable news research and digest workflow
A Syndesi-built product bringing news aggregation and summarization into a single digest workflow.
The problem
Keeping up with many news sources creates repetitive collection and reading work.
The work
We built a workflow to collect, organize, and summarize source material for a news digest.
Where it stands
The project brings source collection, organization, and digest preparation into one repeatable workflow.
PartnerMind.ai
Affiliate matching for complementary SaaS products
A venture in development exploring how SaaS companies can connect users with relevant, complementary products.
The problem
Finding a relevant affiliate partner takes research. A list of possible partners does not tell a team which fit its users.
The work
We are developing a matching workflow that considers the product, its users, and potential affiliate relationships.
Where it stands
PartnerMind.ai is in development. The commercial results of the matching workflow have not yet been established.
InStoreIndex.com
A research resource for in-store media buyers
An active authority-site project covering background music, digital signage, and retail media.
The problem
Buyers need a way to research and compare in-store media options across categories, beyond a single vendor's materials.
The work
We are building a structured research resource around those buying questions, with programmatic publishing to support the coverage.
Where it stands
The project includes 1,450+ published pages covering background music, digital signage, and retail media. It remains an active build.
What would a useful result look like for you?
Start with the workflow. Agree on the measure before the build.
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